At Coachella 2017, Airbnb provided complimentary homes to Drake, Martin Garrix, Lady Gaga, Wiz Khalifa, and Stefanie Giesinger, again receiving widespread publicity through both news coverage and Instagram. The industry-disrupter isn’t just changing what it means to book a travel spot; it’s also changing how brands can find success on one of the world’s most popular social media platforms. In a sponsored Instagram post that received around 45,000 likes, Carey posed on the mansion’s beachfront patio and tagged Airbnb in both the photo and the caption. In her sponsored Instagram post, she thanks Airbnb for the gift. Led by inspiring locals, the travel packages go beyond your usual tour, offering an immersive experience unique to each host’s world. Sign up for the Customer Contact Advisor Newsletter, 5 Creative Ways to Train Customer Service Reps, How AI Is Changing the Future of Marketing. And it was all thanks to a captivating campaign that extended across the company’s Instagram feed, IG Story, Story ads, in addition to print, TV and other social media channels. Its. scheduling tool for over 10,000 visual-first agencies and brands. Altogether, Airbnb’s UGC strategy resulted in an increase of 172K followers! 18.8k Likes, 579 Comments - Airbnb (@airbnb) on Instagram: “Acceptance starts with all of us. Perhaps it’s time to look at a few other companies like Zappos, National Geographic, and more to see what they have done right. As organizations scramble to adapt to the new reality we are all living in, their contact Sylvia is a strategist who enjoys crafting impactful, data-informed digital transformations and content for ambitious wellness, lifestyle and tech-rooted brands. By collaborating with some of the world’s most famous. It can be hard to create engagement-causing captions. Airbnb also leverages the weekly hashtag #TravelTuesday to raise engagement and feature new Experiences. However, conversations about the challenges you’re facing are crucial. “Your community, your customers, are the best marketing asset you have,” Airbnb’s James McClure (GM Northern Europe at Airbnb) said, and his statement holds true across the company’s Instagram Experiences strategy too. A couple taking a surfing lesson on a beautiful beach. It continues to build their community and establish trust by putting people first. Given that Airbnb users fall into the range of 18-30 year-olds, Instagram is an optimal channel to showcase their listings, and even more so, their Experiences. Screenshot via Instagram by Domino’s Pizza Last (but certainly not least), how about a chance to win $10,000? Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. You know how important social media is. Take just one look at Airbnb’s Instagram, and you’ll see that Experiences take center stage. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week. Hint: It has little to do with aesthetics. But never has #FOMO been stronger than when Airbnb debuted Experiences in 2016. Cheeky Instagram captions. Let us create a custom campaign to fit your brand's unique needs. Martin Garrix, who performed at the festival, received over a 10% engagement rate on his sponsored post. However, it can be difficult to know where you have gone wrong. We've rounded up the best nature captions for Instagram, as well as beautiful nature quotes. By leveraging big name celebrities and influencers, Airbnb is able to effectively generate brand awareness among mass audiences namely Instagram’s, How Airbnb Capitalizes On Major Event Buzz, For Super Bowl LI, Airbnb provided Lady Gaga with a. in Houston. Not all of these images feature Airbnb homes available for renting. Today’s customer service reps need more knowledge than ever before. And while Airbnb no longer employs first-comment hashtags, if you’re a new business looking to increase your reach, Sked also allows you to streamline your Instagram planning further by giving you the option to insert these as you schedule your posts. The introduction of Experiences expanded Airbnb’s footprint in the hospitality sector by offering “unprecedented access to local communities and interests through 15,000+ unique, handcrafted activities run by hosts across 1,000+ markets around the world.”. Try to figure it out, and then try to evoke that feeling throughout your Instagram page. As a few extra attitude captions for Instagram. A snowy cabin in the woods with a cute dog standing in the yard. For marketers, AI is creating potential opportunities to consider for the long-term marketing mix. Airbnb extended their UGC campaign to Experiences by wrapping content around the #AirbnbExperiences hashtag. However, finding effective ways to train them–especially with their busy schedules–can be challenging. Visuals can be incredibly emotional, and it can be easier to manipulate desires through pictures than through words. After making a big splash in 2016, Airbnb’s Experiences continue to draw increasing buzz as they continue to expand to new countries on a monthly basis. For instance, Airbnb users need to decide to go on vacation before they book an Airbnb. center has become more important than ever. Combined with the visual aspect of the channel, there’s really no better place to showcase FOMO-inducing getaways than Instagram. Instagram Story Scheduling & Auto-posting, See How eCommerce Companies Are Using Instagram to Drive Sales, a special evening with singer John Legend, The Ultimate Guide to Instagram Planning and Scheduling, How to Increase E-Commerce Sales For Your Business With Instagram, 10 Instagram Metrics That Matter (And How To Track Them), Your Guide to Instagram Stories: Measuring What Matters. While a $10k prize may be out of reach for smaller brands, you can take a cue from Domino’s and run a giveaway with a worthwhile reward that motivates your audience to engage with your brand.